Project
Imagine360 launched in the beginning of 2022 by combined two industry leaders to create a simplified, total health plan solution for self-funded businesses that leverages decades of expertise in reference-based pricing and provider contracting. Imagine360 needed creative ways to launch this newly formed, complex business in a saturated industry that explained what they do in a simplified way while also increasing their name recognition among business owners, H.R. managers and brokers.
Click here to watch the company launch video!
Solution
Imagine360 engaged with Qorvis Communications to help increase awareness and name recognition of the organization to their target audiences and to establish themselves has experts in the field to key publications. To achieve these goals, the Qorvis team executed the following:
- Develop concise, simple and persuasive company messages to explain the business to consumers and stakeholders.
- Develop a media outreach strategy to target key reporters covering the health care industry and human resources.
- Write and place opinion editorials in national, local and trade media to increase company awareness.
- Pitch key reporters for desksides and interviews with Imagine360 executives and spokespersons.
- Amplification of all earned media on social media platforms for Imagine360 and the company’s executives.